Increase Web Sales by Modifying Your Sales Funnel

Now of course there are a lot of various formats and examples of sales funnels so for the sake of simpleness, we'll define a sales funnel as any required action or action that a visitor need to take in order to finish a conversion. While the formats of the sales funnel may differ, the point to keep in mind is that by customizing this funnel, you can quickly increase online sales and boost profits.

The easy truth is that even if we yield that 1/2 of all the Name/Email potential customers were totally worthless to our real objective of generating a sale, a targeted email project could still net you the same Phone, Address, and Site URL details you wanted to begin with. The point is, the "list" still has excellent worth and modifying your sales funnel to increase initial opt-ins will eventually increase online sales, even if even more down the road.

Now let's take a look at a more standard site with the following sales funnel:

AdWords or Facebook Ads

Landing Page

Pre-Order/Pricing Page

Shopping Cart

So how do we increase online sales by customizing this sales funnel? Well, the Pre-Order or Prices Page is ultimately costing this site owner conversions since if the prospect was interested enough in the product and services to click a link to get to the Pre-Order page, then making them leap through another hoop to really buy is just losing visitors. If possible, utilize a funnel consulting shopping cart platform like Infusionsoft that enables you to modify and include text to the shopping cart where you can then put the Item Description, Assurance, and other Offer Information all on one page. By doing this, if the landing page is enticing potential customers to reach the next action of the funnel to find out rates, they can purchase right then and there without clicking on another link. Simply eliminating that unnecessary action can increase online sales by 20-30% when performed correctly which's large profit for your online organisation!

Without question, modifying your sales funnel can considerably increase online sales, decrease customer acquisition expenses, and ultimately enhance revenues. I highly advise using site split testing to experiment with various configurations and carefully track results so you can rapidly identify the finest configuration of your sales funnel for optimum conversions.


If you desire to increase online sales quickly, then customizing your sales funnel is the way to go. Now of course there are a lot of various formats and examples of sales funnels so for the sake of simpleness, we'll define a sales funnel as any necessary step or action that a visitor need to take in order to complete a conversion. While the formats of the sales funnel might vary, the point to remember is that by customizing this funnel, you can quickly increase online sales and enhance revenues.

The point is, the "list" still has great worth and modifying your sales funnel to increase preliminary opt-ins will ultimately increase online sales, even if even more down the road.

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